SWOT Analysis LO 1. Generate a business idea that relates with a career choice in Beauty Care/Nail Care Services. TLE_EM9-12-I0-2
Activity Sheet in Home Economics
II
Beauty
Care/ Nail Care Services NCII
Second
Sem. Quarter 3
Activity
Sheet No. 2
Name:
______________________Year and Sec: _______________ Date: __________________
I.
Introductory Concept
A SWOT Analysis is one of the most commonly used
tools to assess the internal and external environments of a company and is part
of a company’s strategic planning process. In addition, a SWOT analysis can be
done for a product, place, industry, or person. A SWOT analysis helps with both
strategic planning and decision-making, as it introduces opportunities to the
company as a forward-looking bridge to generating strategic alternatives.
SWOT is an acronym for Strengths, Weaknesses,
Opportunities, and Threats.
II.
Learning Competency
ENVIRONMENT AND
MARKET (EM)
LO
1. Generate a business idea that relates with a career choice in Beauty Care / Nail Care Services.
Learning Objectives:
·
Understand
SWOT analysis
·
Conduct
SWOT analysis
·
Discuss
the SWOT analysis and generate business idea/ recommendation based from the
conducted SWOT
analysis
Information Sheet:
SWOT
Analysis – Internal and External Factors
A SWOT analysis is divided into two main categories: internal factors
and external factors.
It’s important to point out that strengths and
weaknesses are current or backward-looking, and opportunities and threats are
forward-looking. By performing a SWOT analysis, we will be able to build a
bridge between what the company has accomplished to date and the strategic
alternatives that are going to be generated.
Internal:
Internal factors are the strengths and weaknesses of
the company. Strengths are the characteristics that give the business its
competitive advantage, while weaknesses are characteristics that a company
needs to overcome in order to improve its performance.
Examples of internal factors include:
- Company culture * Brand awareness *Company image * Operational efficiency
- Operational capacity * Market share * Financial resources *Key staff * Organizational structure
External: External factors are the opportunities and threats to
the company. Opportunities are elements that the company sees in the external
environment that it could pursue in the future to generate value. Threats are
elements in the external environment that could prevent the company from
achieving its goal or its mission or creating value. Changes in the external
environment may be due to:
- Societal changes * Customers *Competitors *Economic environment *Government regulations
*Suppliers
* Partners * Market trends
Conducting a SWOT Analysis
To conduct a SWOT analysis, identify the strengths,
weaknesses, opportunities, and threats to your company.
Strengths:
Consider strengths from an internal and consumer
perspective.
What advantages does your company have?
- What
unique resources that you have that others do not?
- What is your company’s Unique Selling
Proposition?
- What positive consumer perception does your
company have?
- What low-cost resources do you have access to
that others do not?
Weaknesses: Consider weaknesses from an internal and
consumer perspective.
- What
does your company not do well?
- What weaknesses do consumers see in your
company?
- What factors contribute to a weaker brand
image?
Opportunities: Consider
opportunities from an external perspective.
- What good opportunities are available in the
marketplace?
- What are some trends that your company can
capitalize on?
- Are there any changes in technology or markets
that your company can take advantage of?
- Are there any changes in lifestyle, social
patterns, etc., that your company can take advantage of?
Threats: Consider
threats from an external perspective.
·
What
obstacles does your company face?
- What are your competitors doing better than
you?
- Is a change in technology threatening the
position of your company?
- What threats do your weaknesses put you at
risk of?
- Do changes in lifestyle, social patterns,
etc., pose a threat to your company
III. Activities
General Directions: Read and understand the
directions for each activity. Answer by writing DIRECTLY on the activity sheet.
A.
Read and study SWOT Analysis
in the information sheet provided.
B.
Test your learning:
TRUE/FALSE. Write the word TRUE if the statement is correct and the word FALSE if the statement is incorrect. Write your answer next to the statement.
1. SWOT stands for Strengths,
Weaknesses, Opportunities, and Threats.
2. New competition
is an example of threat in the business.
3. Strengths are
characteristics of the business which gives it advantages over its competitors.
4. Opportunities are elements in the external environment that could endanger the profitability of the business.
5. Limited staff is an example of opportunity.
C. Look for a Beauty Salon in your area. Observe the business and pretend you are the owner. Complete the following box with your SWOT analysis.
SWOT Analysis for _________________Salon (Write the name of the salon
here.)
|
Strengths
|
Weaknesses |
|
Opportunities |
Threat |
Answer the following questions.
1. What is a SWOT
analysis?
2. Based on your
conducted SWOT analysis, what business recommendation can you give and why?
IV. Rubrics:
|
Score |
Criteria |
|
10 |
The student mentioned at least 3 correct
observation in each box. The student was able to explain SWOT analysis and
make impressive and relevant business recommendation based on the conducted
SWOT analysis. |
|
8 |
The student mentioned at least 2 correct observation
in each box. The student was able to explain SWOT analysis and make correct
and relevant business recommendation based on the conducted SWOT analysis. |
|
6 |
The student mentioned at least 1 correct
observation in each box. The student was able to explain SWOT analysis and
make business recommendation based on the conducted SWOT analysis. |
|
4 |
None of the student’s observation was correct.
The recommendation was not relevant to the conducted SWOT analysis. |
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