ENVIRONMENT AND MARKET (EM) SWOT Analysis Learner's Activity Sheet Week 2 (Nail Care Services NC II)

                                       Activity Sheet in Home Economics II

                                        Beauty Care/ Nail Care Services NCII

                                                    Second Sem. Quarter 3

                                                     Activity Sheet No. 2

 

 

Name: _______________________________   Year and Sec:           Date: _____________

I.                 Introductory  Concept

A SWOT Analysis is one of the most commonly used tools to assess the internal and external environments of a company and is part of a company’s strategic planning process. In addition, a SWOT analysis can be done for a product, place, industry, or person. A SWOT analysis helps with both strategic planning and decision-making, as it introduces opportunities to the company as a forward-looking bridge to generating strategic alternatives.

SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats.

II.               Learning Skills

                       ENVIRONMENT AND MARKET (EM)

                       LO 1. Generate a business idea that relates with a career choice in Beauty Care (Nail Care) Services    TLE_EM9-12-I0-2

III.             Activities

A.     Read and study SWOT Analysis in the information sheet provided.

 

B.     Test your learning:

                            TRUE/FALSE. Write the word TRUE if the statement is correct and the word FALSE if the statement is  Incorrect.

 1. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

 2. New competition is an example of threat in the business.

 3. Strengths are characteristics of the business which gives it advantages over its competitors.

 4. Opportunities are elements in the external environment that could endanger the profitability of the

                                 business.

 5.  Limited staff is an example of opportunity.

             

 C.  Look for a Beauty Salon in your area. Observe the business and pretend you are the owner. Complete the following box with your SWOT analysis.

                                             

                                SWOT Analysis for _________________Salon (Write the name of the Salon here)

Strengths	Weaknesses
Opportunities	Threat

 

IV.            Rubrics: 

     

           Rubrics:

Score	Criteria
10	The student mentioned at least 3 correct observation in each box.
8	The student mentioned  at least 2 correct observation in each box.
6	The student mentioned at least 1 correct observation in each box.
4	None of the student’s observation is correct.

 

V.              Answer Key:

                       1. TRUE

                       2. TRUE

                       3.  TRUE

                       4.  FALSE

                       5. FALSE

 

VI.            Reference:

https://corporatefinanceinstitute.com/resources/knowledge/strategy/swot-analysis/

 

Prepared by:

 

        MA. RICA BROSA-LLANETA

        Home Economics Teacher

 

 

 

 

 

 

 

 

 

 

 

 

Information Sheet

SWOT Analysis – Internal and External Factors

A SWOT analysis is divided into two main categories: internal factors and external factors.

 

 

It s important to point out that strengths and weaknesses are current or backward-looking, and opportunities and threats are forward-looking. By performing a SWOT analysis, we will be able to build a bridge between what the company has accomplished to date and the strategic alternatives that are going to be generated.

 

Internal:

Internal factors are the strengths and weaknesses of the company. Strengths are the characteristics that give the business its competitive advantage, while weaknesses are characteristics that a company needs to overcome in order to improve its performance.

Examples of internal factors include:

·        Company culture                            *  Brand awareness        *Company image   * Operational efficiency

·        Operational capacity                      * Market share                * Financial resources     *Key staff   * Organizational structure

External: External factors are the opportunities and threats to the company. Opportunities are elements that the company sees in the external environment that it could pursue in the future to generate value. Threats are elements in the external environment that could prevent the company from achieving its goal or its mission or creating value.Changes in the external environment may be due to:

• Societal changes       * Customers     *Competitors      *Economic environment  *Government regulations  *Suppliers                   * Partners        * Market trends

 Conducting a SWOT Analysis

To conduct a SWOT analysis, identify the strengths, weaknesses, opportunities, and threats to your company.

 

 Strengths:

Consider strengths from an internal and consumer perspective.

What advantages does your company have?

·        What unique resources that you have that others do not?

• What is your company’s Unique Selling Proposition?
• What positive consumer perception does your company have?
• What low-cost resources do you have access to that others do not?

Weaknesses:   Consider weaknesses from an internal and consumer perspective.

·        What does your company not do well?

• What weaknesses do consumers see in your company?
• What factors contribute to a weaker brand image?
• Opportunities:

Consider opportunities from an external perspective.

• What good opportunities are available in the marketplace?
• What are some trends that your company can capitalize on?
• Are there any changes in technology or markets that your company can take advantage of?
• Are there any changes in lifestyle, social patterns, etc., that your company can take advantage of?

Threats:

Consider threats from an external perspective.

• What obstacles does your company face?
• What are your competitors doing better than you?
• Is a change in technology threatening the position of your company?
• What threats do your weaknesses put you at risk of?
• Do changes in lifestyle, social patterns, etc., pose a threat to your company?

 

 

 

 

 

                             

 

 

 

 

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