Nail Care Services Client Consultation
Client Consultation
Client consultations give customers an opportunity to
build trust and verbalize expectations.
The Importance of Client Consultation
“We all know that client consultations are important,
but did you know that it is actually a legal requirement to perform a
consultation before every treatment, even for regular clients? Did you know
that failure to do this could invalidate your insurance, and could leave you
hundreds of thousands of pounds in debt should they make a claim against you?
It’s easy with regular clients to skip the
consultation all together, after all, you know them and they know you, right?
Wrong – it only takes something going wrong on one of their visits and they
have a law suit against you. Not only would this damage your reputation but it
could ruin your business. So why are a large proportion of salons so relaxed
about it?
As well as the legal implications, a client
consultation is important for keeping a client’s record card up to date. After
all, skin, hair and nails can change over time, and if your client has been
visiting you for years then chances are they won’t be in the same condition as
their first consultation!
So what makes a good client consultation?
Good Communication
If you are a nail technician, tell them what you plan
to do before you start working on them and make sure that the client
understands what you are about to do. If you are a beauty therapist, make sure
the client does not have any questions over what their treatment is going to
involve.
Put Clients at Ease
Put your clients at ease – from the first
consultation to every one after that. How you talk to your client is just as
important as what you are saying, so pay special attention to your tone and
body language!
Confidentiality
As nail technician and beauty therapists you are in a
position of trust. Clients trust you with their most important information, and
it is vital that this information is stored correctly. Not just from a client
sensitivity point of view, but data protection is your responsibility and if it
gets into the wrong hands a client is well within their rights to make a claim
against you.
Within the Beauty and Holistic industry a good
consultation is absolutely essential, as it is at this stage the discussion of
the client’s needs are identified along with any possible contra-indications
linked to the treatment being carried out. A consultation conducted by the
therapist asking the client questions and filling in the form enables any
professional decisions to be made in order to decide what needs have to be met
in order to give a professional treatment.
The aims of a consultation are:
• To find out what the client wants to achieve from
their treatment
• To determine what the client needs from their
treatment
• To ensure that the treatment is suitable for client
• To determine the need for any special care
• To build a good rapport
• To answer any questions the client may have
A therapist completing and carrying out a client
consultation can have an effect on business performance, ethics both personal
and professional, within the beauty and holistic industry
• Competence
• Respect
• Responsibility
• Integrity
Consultation
The consultation is a fact-finding mission and is the
first part of the service you give your clients. An in-depth consultation will
allow you find out what your clients’ ideas and needs are. This will help you
to make the right recommendations and give your clients more confidence in you.
Importance of salon client consultation
Client consultation is an important process in any business. For every
nail technician, successful consultation plays an important role because it
allows you to gather information from your client, understand their goals for
nails and recommend the right products.
The objective of client consultation is to discover your clients’ needs
and concerns by making them feel comfortable so you could offer them with the
best help and advice. However, sometimes clients don’t speak up about their
concerns and they may take time to trust you.
In situations like these, you can follow these 15 tips to perform a
successful client consultation in your beauty salon and increase their
involvement and responsiveness during the consultation process.
Tips for a successful client consultation
1. Listen to your client attentively and maintain eye contact throughout
the consultation.
2. While greeting your clients, shake hands with them or feel their hair
because touching can create an instant positive connection with the client.
3. While consulting your client, make sure you sit next to them and not
talk by looking in the mirror.
4. Keep the position of your chair lower than the eye level of your
client. This is important to make them comfortable and also prevents them from
getting intimidated.
5. Find out where the client heard about you or your salon.
6. Ask the client what he or she likes about their nail
7. Ask the client about their expectations of you and the salon.
8. Find out how the client cares for his or her own nail.
9. Ask the client for permission before you begin cutting the nail. This
makes the client confident about you and your salon and is the “secret” behind
the success of a stylist.
10. If any service is going to take a little longer time, make sure the
client knows where the bathroom is.
11. After the job is done, make sure you thank your client. You can also
send them Thank You cards via email or post.
12. Call clients after making major changes to their nail and inquire
about the feedback they received.
13. Always ask clients for referrals. This helps to grow your business
quickly.
15. Update your consultations periodically.
Conclusion
Client consultation plays an important
part in the growth of your beauty salon business. Ideally, professional
managers should perform this process and encourage clients to participate
willingly in the process, while understanding their concerns and providing
right response. If done right, you can actively engage with your clients and
win their trust, influence their decision making and turn them into evangelists
of your salon.
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